The attention tax

How much of your life
do you spend watching ads?

Use the sliders to estimate what ads cost you in a year.

Ads served globally since you opened this page: 0

Your media diet

TV / Cable 2h

YouTube 1.5h

Streaming (ad-supported) 1h

Social media 2h

Web browsing 2h

Podcasts 0.5h

Your hourly wage $30

Ad blocker?

Where your ad time goes

What 416 hours could be

Your yearly ad time, spent differently

What they earn vs. what you'd pay

Annual ad revenue per user vs. cost to upgrade to ad-free

The inequality of attention

~$55/mo

That's what going ad-free everywhere costs. For the 40% of Americans who can't cover a $400 emergency, there's no opt-out. The poorest pay the most — in time they can't earn back.

The lifetime cost

60 years of this adds up to something genuinely shocking